Digital Transformation in Engineering: An Interview with QUATECH ENGINEERING COMPANY LIMITED
In today’s fast-evolving business landscape, digital transformation is no longer a luxury—it’s a necessity. Companies across industries, including engineering and consultancy, are leveraging digital solutions to enhance efficiency, improve customer engagement, and drive business growth.
We had the opportunity to speak with K.Wutthichai the CEO of QUATECH ENGINEERING COMPANY LIMITED, an Authorized Distributor, Engineering, and Consultant firm, to explore how digitalization is reshaping their business. In this interview, they share insights on the challenges they’ve faced, the digital strategies that have proven most effective, and the future of engineering in a tech-driven world.
General Business & Digital Transformation
Can you share a bit about your business and its journey so far?
Our business is engineering consultancy, we are a company to serve products with Quality and competitive price and make our customer satisfied. We are one player to drive innovation to our customers who need to do performance improvement. Our journey is about continuous improvement in innovation. From traditional industrial to cutting edge in digital transformation. We are dedicated to help our customers in Thailand achieve smarter and efficient targets.
Smarter : We are an engineering consultancy committed to delivering high-quality, competitively priced solutions that drive customer satisfaction. As a key player in industrial innovation, we empower businesses seeking performance improvements through cutting-edge technologies. Our journey is built on continuous innovation, evolving from traditional industrial solutions to advanced digital transformation. We are dedicated to helping our customers in Thailand achieve smarter, more efficient operations.
Visit Quatech Engineering: www.quatechengineering.com
What challenges did you face before adopting digital solutions?
In some traditional companies, although there is a policy to launch digital in organization to improve performance and reduce the cost. But the challenges are limited knowledge of concerned persons leading to barriers in entry and also limitation of the budget on some projects.
Smarter : In some traditional companies, despite having policies to adopt digital solutions for performance improvement and cost reduction, challenges remain. Limited expertise among stakeholders often creates barriers to implementation, while budget constraints on certain projects further slow down the transition.
What role does digital marketing play in your industry today?
As we are an engineering consultancy, we try to serve the most skill as we can. Not only products which we serve our customers but also bring them to finish all processes of deployment to ensure that customers are useful and satisfied. This process is called on-boarding process.
Smarter : As an engineering consultancy, our goal is to provide not just high-quality products but also comprehensive support throughout the deployment process. Digital marketing plays a key role in educating customers, showcasing solutions, and guiding them through implementation. Our onboarding process ensures that customers fully utilize our solutions, leading to maximum efficiency and satisfaction.
Adoption of Digital Strategies
How have digital tools (social media, SEO, paid ads, etc.) helped in reaching new customers?
Digital tools creates many leads to Quatech Engineering company. Many people knew us through social media, google SEO, and posts. After we have leads, we can contact them convert to opportunities then turn them into sales later.
Smarter : Digital tools have been instrumental in generating leads for Quatech Engineering. Through social media, Google SEO, and targeted content, more customers have discovered our solutions. These platforms help us attract potential clients, whom we then engage, nurture into opportunities, and ultimately convert into sales.
What strategies have worked best for growing your online presence?
What we share with the audience should be the benefits to them, not only products that we are selling, but also show our customers what they will get if they choose Quatech Engineering solutions. This is the honest solution and strategy which Quatech Engineering serves to our customers.
Smarter : Our strategy focuses on delivering value to our audience beyond just promoting products. We highlight the real benefits customers gain by choosing Quatech Engineering solutions, ensuring they see how our expertise enhances their operations. This honest and customer-centric approach has been key to building trust and growing our online presence.
Revenue & Business Growth
Has digital marketing contributed to increased sales or revenue? Can you share any specific examples?
In the past, before launching digital marketing, we had to make too many cold calls. After launching, digital marketing reduces the time and cost to do the traditional marketing. Conversion rate from contacts is also increasing because of more right targeting than cold call. Whoever is interested in our products, our solutions will run into our contact automatically then make increasing conversion rate and revenue.
Smarter : Before adopting digital marketing, we relied heavily on cold calls, which were time-consuming and costly. Since launching digital campaigns, we’ve significantly reduced marketing expenses while improving efficiency. Our targeting is now more precise, leading to a higher conversion rate compared to cold calls. Interested customers naturally reach out to us, resulting in increased engagement, conversions, and revenue growth.
Challenges & Future Plans
What advice would you give to other business owners hesitant about digital transformation?
Past, we never understood that digital transformations are expensive and less necessary to our business, until we met a brainfruit company. Brainfruit company scoped us the target, directly shot how Quatech Engineering should do and should n’t, leading the budget is not over than expectation and the most important is Brainfruit spends time deep inside to make understanding about our business. Both of these make use of shorter time and less of budget to grow in digital transformation rapidly.
Smarter : In the past, we saw digital transformation as expensive and not essential to our business—until we partnered with Brainfruit. They helped us define clear objectives, focus on what truly mattered, and avoid unnecessary costs. Most importantly, they took the time to understand our business deeply, ensuring an efficient and cost-effective transformation. This approach allowed us to achieve rapid growth with minimal budget and time investment. Our advice: Find the right partner who understands your needs—it makes all the difference.
Visit Quatech Engineering: www.quatechengineering.com
